Selections from the dailyui.co 100 day design challenge. Daily UI offers a free subscription to design prompts delivered Monday thru Friday to your inbox. Although my schedule doesn’t currently allow for a daily challenge, I enjoy working on UI assignments between projects.
The prompts don’t offer much info which allows for some fun explorations. These pieces often include my own photography and custom illustrations.
Ending up on any 404 page is a bit sad, don’t you think? Like a subtle feeling of being lost, abandoned or forgotten. So when I got the 404 page prompt, I browsed my own photographs to find something that would communicate the feeling of ending up in an internet cul de sac. This street shot taken in the East Lake neighborhood of Oakland circa 2013 seemed just right. This page is for a fictional client, Michaela Mark, Street Photographer.
Daily UI’s prompt was simply, “Calculator” and I chose to go the tip route. I spent 10 years in a previous life working in the service industry so tipping is near and dear to my heart. Thus this fictional calculator app with a timeless name and irreverent attitude was born. My design and color scheme are clean and bold, made to reference American currency.
I love evocative book covers. Sometimes I stop in my tracks in a bookstore, almost breathless, taken by a powerful cover. This experience kind of hurts, in a good way, like watching Endless Sunshine of the Spotless Mind twice in one night (I was pretty emo in my 20s. But also that movie is just incredible).
This landing page is for a fictional client, a poet named Michaela Mark, whose selling her collection of poetry. My goal was to design a sophisticated and sleek page for a book with a compelling cover.
Credit Card Checkout
These UI prompts are a great place to repurpose design elements that went unused in previous projects. This guitar neck cross illustration was for a band t-shirt but the group broke up before it went to print.
This credit card checkout interface is for Antidote Apparel, a fictional clothing company.
Sign Up Page
I generate names for things often. The backs of my sketch books are littered with combinations of words I find interesting. I usually don’t know what a given phrase would actually be for. But if a combination of words sticks in my head, I’ll add it to the list. I think this started in my late teens, I’d constantly be generating band names. I wanted to be prepared with lot’s of ideas if and when I started a band.
Bruise of the Month Club was one of these phrases I thought of and really liked. So for the sign up page prompt I turned the phrase into a fictional blog that features stories of failure and resilience. The user is encouraged to, “Join the club,” by signing up for their newsletter.
Petplan’s in-house marketing team drives over 80% of the company’s sales with comprehensive digital campaigns employing user data to inform creative decision making. We regularly A/B test messaging, color, cta placement, animal breeds and promo items to increase engagement and conversion.
I’ve worked on a high volume of interactive pieces for Petplan including email, banner ads, landing pages, microsites, exit mitigation popups, homepage updates and social media graphics. The look and feel of this work is always informed by Petplan’s tagline, “We put pets first” with dog/cat-centric designs and light-hearted illustration meant to remind the user of the prominent role their pets play in their lives. The designs pair nicely with our in-house copy team’s playful approach to marketing, setting Petplan apart from all the more insurance-y competitors.
My work with Petplan continues to perform well, meeting or exceeding sales goals each month. But my satisfaction comes from supporting the companies mission to ensure happier, healthier lives for pets and peace of mind for their people.
Email, homepage and exit mitigation for Petplan’s Black Friday/Cyber Monday campaign.
Banner designs made to drive prospects to Petplan’s sales funnel for the Black Friday/Cyber Monday campaign.
Sweepstakes email offering policyholders a chance to win heart themed pet toys. CTA leads to a landing page for contest entry.
Prospect email testing the PetHub tag promo with and without a 10% discount. Dog and cat headers were included to target different audiences.
Email for Independence Day promo including a follow-up that extended the offer.
Email to promote a sweepstakes for vets and vet techs during National Veterinarian Technician Week including a thank you follow-up and social assets.
Selected web flyers for various event promotion.
Event Promotion: Punk DJ night in Philadelphia.
Event Promotion: Daylong meditation class.
Podcast Announcement: Web flyer advertising episode 24 of Okay Time, a podcast I make with 2 fellow creatives.
Event Promotion: Daylong meditation class.
Event Promotion: Punk DJ night in Oakland, CA.
Event Promotion: Advertising a weekly Buddhist recovery from addictions group.
Client: Petplan Pet Insurance Services: Art Direction, Graphic Design
Business card design for employees at Petplan Pet Insurance including selected outtakes from the project. This was a departure from Petplan’s years of printing a circle die cut card meant to look like a dog tag. A thoughtful approach but new leadership requested a more economic option. I designed this stylish card at a standard size to keep the printing costs low.
Outtakes - Front.
Outtakes - Back. A few options featured Yahoo, Petplan’s unofficial Boston Terrier mascot.
Rawk U Logo and Collateral
Logo, tee shirt, business card, vinyl sticker, gift certificate and flyer design for Philadelphia's Rawk U School of Music. Scroll down for sketches and design options we didn’t end up using.
Logo tee on heather grey (currently in production).
2-sided flyer advertising Rawk U band classes and private lessons.
Gift certificates to get eager new students jump started or curious prospects a couple lessons to test the waters.
This logo project started out with a mood board to ensure Daniel, the school’s owner, and I were on the same page concerning what the design should communicate. The school teaches a variety of rock music so the inspiration was seemingly endless.
Ideation through sketching. I find this helpful for considering how letters and words relate visually and it’s also a good way to weed out bad ideas. Ultimately we decided to use a typeface rather than a hand lettered approach but the sketch in the bottom right corner informed the final design.
Experimenting with typefaces and shapes. Options we didn’t choose to develop and a couple early versions of the final design.
Client: Petplan Pet Insurance Creative Director: Jill Rios Photographers: Peter Olson, Amanda Jones Sercvies: Art Direction, Print Layout and Production/Pre-Press
I worked on Petplan's quarterly pet health and safety magazine fetch! from 2016-2018 (at which point the content moved to the company’s blog). fetch! was available in bookstores or by subscription and was a perk for all policy holders. With vet-authored features, our mission with fetch! was to help dog and cat owners keep their pets happy and healthy.
I was involved in each issue from ideation to print. Our in-house team consisted of designers, copy writers, editors and a project manager all collaborating on each themed quarterly. Once the theme was chosen and the content outlined, the creative team and I art directed shoots with our photographers and policy holders’ to produce original artwork that made each issue fun and uniquely Petplan.
Cover design for the puppy love issue.
Featurette spread for an article about the different ways dogs communicate with their noses.
Feature article revealing the winners of a pet insurance grant providing coverage for 5 police dogs.
Feature article layout for an article about the effects sunshine has on pets.
Regular fetch! section featuring some all-star pet products with pros and cons of each.
Bring Me the Head Poster
A collective of movie buffs in Oakland, CA hosted a screening of the Peckinpah classic Bring Me the Head of Alfredo Garcia. Original illustration for the poster was inspired by the gritty 1974 cult classic.
Social post to share some grimy vibes during the illustration process.
This project started with a rewatch of the film (it had been a while since I saw it) while sketching things that stuck out as iconic.
Logo made for the non-profit Delaware Fun-A-Day. They organize an annual show that challenges participants to make art everyday for a month and then exhibit the fruits of their practice. Artists of all ages and skill levels are encouraged to participate.
I chose a loose hand lettered approach to reflect the spirit of this all-ages show. The mark is fresh, fun and non-pretentious by design.
The folks at Commonwealth in Oakland ventured out and opened a second location in Emeryville, CA in 2014. I designed the exterior sign which was refurbished and painted by a local sign painter.
The Lunar Inn Menus
The Lunar Inn is a cozy bar and restaurant in the Port Richmond neighborhood of Philadelphia. They needed menus designed quick for a soft opening. These are based on the loose DIY branding they developed.
Website design for Commonwealth Pubs in Northern California.
Wedding invitation and Save the Date postcard for Alisha Fillip and Hamilton Jordan who got hitched at the Nevada Museum of Art in Reno. Hamilton and Alisha encouraged the use of an unconventional palette (for a wedding invitation) that would hint at Reno's seedy night vibes.
The 2-sided invitation was printed on Moo luxe with a black core.
Talleyville Frame Shoppe & Gallery Website
Website design for the Talleyville Frame Shoppe & Gallery in Wilmington, DE.
Rawk U Posters
Rawk U school of Music has offered rock based music instruction in Philadelphia since 2010. Here's a selection of some of my favorite show posters I've designed for their student performances.
CW World Cup
Commonwealth Cafe and Public House is a popular place to watch soccer in Oakland. To celebrate the 2014 World Cup I designed two t-shirts and a poster. Shirts were printed by Team Print Shop.