Selection of interactive designs for Petplan Pet Insurance.
Email, homepage and exit mitigation for Petplan’s Black Friday/Cyber Monday campaign.
Banner designs made to drive prospects to Petplan’s sales funnel for the Black Friday/Cyber Monday campaign.
Sweepstakes email offering policyholders a chance to win heart themed pet toys. CTA leads to a landing page for contest entry.
Prospect email testing the PetHub tag promo with and without a 10% discount. Dog and cat headers were included to target different audiences.
Email for Independence Day promo including a follow-up that extended the offer.
Email to promote a sweepstakes for vets and vet techs during National Veterinarian Technician Week including a thank you follow-up and social assets.
Selected web flyers for various event promotion.
Event Promotion: Punk DJ night in Philadelphia.
Event Promotion: Daylong meditation class.
Podcast Announcement: Web flyer advertising episode 24 of Okay Time, a podcast I make with 2 fellow creatives.
Event Promotion: Daylong meditation class.
Event Promotion: Punk DJ night in Oakland, CA.
Event Promotion: Advertising a weekly Buddhist recovery from addictions group.
Business card design for employees at Petplan pet insurance including selected outtakes from the project. This was a departure from Petplan’s years of printing a circle die cut card meant to look like a dog tag. A thoughtful approach but new leadership requested a more economic option. We settled on this clean design at a standard size.
Outtakes - Front.
Outtakes - Back. A few options featured Yahoo, Petplan’s unofficial Boston Terrier mascot.
Rawk U Logo and Collateral
Logo, tee shirt, business card, vinyl sticker, gift certificate and flyer design for Philadelphia's Rawk U School of Music. Scroll down for sketches and design options we didn’t end up using.
Logo tee on heather grey (currently in production).
2-sided flyer advertising Rawk U band classes and private lessons.
Gift certificates to get eager new students jump started or curious prospects a couple lessons to test the waters.
This logo project started out with a mood board to ensure Daniel, the school’s owner, and I were on the same page concerning what the design should communicate. The school teaches a variety of rock music so the inspiration was seemingly endless.
Ideation through sketching. I find this helpful for considering how letters and words relate visually and it’s also a good way to weed out bad ideas. Ultimately we decided to use a typeface rather than a hand lettered approach but the sketch in the bottom right corner informed the final design.
Experimenting with typefaces and shapes. Options we didn’t choose to develop and a couple early versions of the final design.
Selection of design for fetch!, a pet health magazine printed quarterly.
Cover design for the puppy love issue.
Featurette spread for an article about the different ways dogs communicate with their noses.
Feature article revealing the winners of a pet insurance grant providing coverage for 5 police dogs.
Feature article layout for an article about the effects sunshine has on pets.
Regular fetch! section featuring some all-star pet products with pros and cons of each.
Bring Me the Head Poster
A collective of movie buffs in Oakland, CA hosted a screening of the Peckinpah classic Bring Me the Head of Alfredo Garcia. Original illustration for the poster was inspired by the gritty 1974 cult classic.
Social post to share some grimy vibes during the illustration process.
This project started with a rewatch of the film (it had been a while since I saw it) while sketching things that stuck out as iconic.
Logo made for the non-profit Delaware Fun-A-Day. They organize an annual show that challenges participants to make art everyday for a month and then exhibit the fruits of their practice. Artists of all ages and skill levels are encouraged to participate.
I chose a loose hand lettered approach to reflect the spirit of this all-ages show. The mark is fresh, fun and non-pretentious by design.
The folks at Commonwealth in Oakland ventured out and opened a second location in Emeryville, CA in 2014. I designed the exterior sign which was refurbished and painted by a local sign painter.
The Lunar Inn Menus
The Lunar Inn is a cozy bar and restaurant in the Port Richmond neighborhood of Philadelphia. They needed menus designed quick for a soft opening. These are based on the loose DIY branding they developed.
Website design for Commonwealth Pubs in Northern California.
Wedding invitation and Save the Date postcard for Alisha Fillip and Hamilton Jordan who got hitched at the Nevada Museum of Art in Reno. Hamilton and Alisha encouraged the use of an unconventional palette (for a wedding invitation) that would hint at Reno's seedy night vibes.
The 2-sided invitation was printed on Moo luxe with a black core.
Talleyville Frame Shoppe & Gallery Website
Website design for the Talleyville Frame Shoppe & Gallery in Wilmington, DE.
Rawk U Posters
Rawk U school of Music has offered rock based music instruction in Philadelphia since 2010. Here's a selection of some of my favorite show posters I've designed for their student performances.
CW World Cup
Commonwealth Cafe and Public House is a popular place to watch soccer in Oakland. To celebrate the 2014 World Cup I designed two t-shirts and a poster. Shirts were printed by Team Print Shop.