Email, homepage and exit mitigation for Petplan’s Black Friday/Cyber Monday campaign.
 Banner designs made to drive prospects to Petplan’s sales funnel for the Black Friday/Cyber Monday campaign.
 Sweepstakes email offering policyholders a chance to win heart themed pet toys. CTA leads to a landing page for contest entry.
 Prospect email testing the PetHub tag promo with and without a 10% discount. Dog and cat headers were included to target different audiences.
 Email for Independence Day promo including a follow-up that extended the offer.
 Email to promote a sweepstakes for vets and vet techs during National Veterinarian Technician Week including a thank you follow-up and social assets.
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