RU_Logo_Framed.jpg
 Logo tee on heather grey (currently in production).
RU_BC_Sticker_2017_Mockup.jpg
 2-sided flyer advertising Rawk U band classes and private lessons.
 Gift certificates to get eager new students jump started or curious prospects a couple lessons to test the waters.
 This logo project started out with a mood board to ensure Daniel, the school’s owner, and I were on the same page concerning what the design should communicate. The school teaches a variety of rock music so the inspiration was seemingly endless.
 Ideation through sketching. I find this helpful for considering how letters and words relate visually and it’s also a good way to weed out bad ideas. Ultimately we decided to use a typeface rather than a hand lettered approach but the sketch in the bottom right corner informed the final design.
 Experimenting with typefaces and shapes. Options we didn’t choose to develop and a couple early versions of the final design.
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